How Can Shaklee say they are the #ONE Natural Nutrition Company in the U.S.?

Shaklee’s Market Research Department determined that Shaklee is the number one natural nutrition company in the United States based upon information provided in the Nutrition Business Journal (NBJ) and a review of labels of competitive products. The NBJ’s 2009 report, based on 2008 data, lists companies in the nutrition sector by sales. Shaklee purchased competitive products of companies with higher sales and reviewed their labels for the presence of artificial sweeteners, flavors or colors. Each of these companies had one or more of artificial ingredients in their products. Among those companies who avoid the use of artificial sweeteners, flavors, colors and other additives, Shaklee had the highest sales. Based upon this review, Market Research concluded that Shaklee is the number one natural nutrition company in the U.S.